I’ve always admired creative and unique beer and wine label designs. Honestly, sometimes I’ll choose something new to try based on the label alone. There are so many beer and wine companies in the market today and I’ve taken strong notice to those on the craft end of the spectrum that showcase who they are through a captivating and distinct identity. The idea of branding a brewery has always been on my list of creative “to-do’s” and what you see below came to me rather quickly. An aesthetic combining retro-styled lettering and colors, a hand-drawn approach and a simple name that rolls off the tongue and evokes positivity and brightness. This mock-project brings together pretty much everything that I would personally love to see in a craft brewery brand identity - I’d definitely be stopping in for a cold one and some good vibes!