:15 TVC // ENTERPRISE x WALT DISNEY WORLD (For Lives In Drive: “We Move As One”)

This 15-second spot was created to support a larger active brand campaign titled, “For Lives In Drive.” Enterprise was eager to illustrate aspects of their partnership with the Walt Disney World Resort and how they can enhance the experience for their customers while vacationing at The Most Magical Place On Earth. Honing in on key brand objectives for both sides helped us stitch the storyline together - for Enterprise it was excellent customer support and providing a wide-array of mobility solutions; for Disney it was showcasing Resort attractions sponsored by Enterprise and tapping into the emotions felt when being with your family on a day at the Park. My personal role within the project development began with writing the script for this spot, overseeing the creation of storyboards, communicating with a director and production company who helped bring this commercial to life, and helping to cast talent that felt representative of the authentic Disney guest.

Storyboard Illustrations: MOCEAN

Production: Skystorm Productions